Sparkling Rocco
The story of the non-alcoholic apple aperitif from Lana!
In 2019, Josef Holzner took over his parents' Weinsepphof business in Lana (South Tyrol). Shortly afterwards, the first attempt was made to produce a naturally cloudy red-fleshed apple juice. However, the first small-scale productions were not satisfactory and it took some time before today's Sparkling Rocco was created. In spring 2020, the time had come: Rocco was allowed to meet its first customers and, with unexpected success, the new aperitif was sold out in no time.
This was the starting signal for the Sparkling Rocco and many future products.
In February 2023, Florian Lair joined the project to make the natural Rocco accessible to as many connoisseurs as possible. Their philosophy of producing the product as naturally as possible was and still is very important. To this end, they maintain important contacts so that even with steady growth, they do not have to compromise on quality and sustainability!
Rocco has now established itself as a very popular drink. This requires not only a unique product, but also a lot of passion and a strong team spirit.
We are lucky to drink our Rocco every day and we look forward to welcoming new Rocco connoisseurs in the future!
Weinsepphof
The Weinsepphof was built in 1980 and got its name from the Germanized name of the apple variety Winesap. The name came about because there was a Winesap orchard on this site. Today, unfortunately, there is only one Winesap tree left on the farm. Josef took over the business in 2019 and is now run by the 3rd generation.
The first idea
It all started with red-fleshed apples, which were difficult to market, so Josef ventured to process them further. Initially, a naturally cloudy juice was produced, which was very well received by friends and house guests. The fresh acidity in the product had a very stimulating effect, so it was quickly recognized that this red-fleshed apple juice had to be used in a different way to conventional apple juice. The Italian aperitivo culture is very popular in Europe and also worldwide, so experiments were carried out in this direction. After some time, the idea for today's Sparkling Rocco was born. The red-fleshed apple has thus found an ideal use and our customers enjoy their aperitivo every day.
Rocco’s Vision
In a few words, Rocco stands for sustainability and innovation. Their goal for the near future is to constantly maintain and cultivate the quality and local connection to production and producers. Their long-term goal is to expand the product range with our red hero in order to make use of the unique characteristics of the apple.
Products
The most beloved and sold product, available in two sizes.
ABV 0% | 200ml | RRSP: €7,95
ABV 0% | 700ml | RRSP: €3,95